Martha Fanning Research helps clients to make informed marketing decisions. Using a variety of qualitative and quantitative research techniques, clients are given incisive, strategic advice.


The starting point has to be; what is the right way to handle this? What approach or combination of approaches will answer the client’s questions, understand the context in which the brands or category exists, along with highlighting relevant category dynamics.


Martha Fanning Research offers the full gamut of quantitative and qualitative services, including face to face, online, email and telephone surveys, as well as focus groups and depth interviews.

Research audits are available, involving an in-depth review of an existing repertoire of studies, uncovering any gaps which may exist, while ensuring that key learnings are applied to any future projects

Martha also offers an outsourced research management function, assisting with brief preparation, pitch consultation etc.